The Master's Degree in Strategic Public Relations and Graduate Certificate in Public Relations follow an innovative approach to building professional credentials that will position you to excel in this challenging profession. You’ll master core public relations skills and the practical application of strategic thinking. You can choose to enter as a master’s degree or graduate certificate candidate. Coursework completed in the certificate program can be applied to the Master's Degree in Strategic Public Relations.
- 11-course (33-credit-hour) Master's Degree in Strategic Public Relations
- 6-course (18-credit-hour) Graduate Certificate in Public Relations
- Flexible credentials allow you to apply the graduate certificate toward the Strategic Public Relations Master’s Degree
- Classes meet Monday through Thursday evenings at the Alexandria Graduate Education Center, just blocks from the King Street metro
You want to capture public attention, shape key public policy debates, and earn the public trust as a successful strategic public relations professional. Yet you know the public relations field is changing - you need to employ more than traditional methods in the new-media world. Online communication, viral marketing, and wireless technology have forever changed how we share information. At the same time, the public relations profession finds itself converging with practices that used to be separate—PR practitioners must often fulfill public affairs and marketing roles in addition to traditional communications functions.
This program takes advantage of GW’s connections in the Nation’s Capital, focusing on the public policy system and the advocacy role played by PR firms and PR operations in corporations and associations in the Washington metropolitan area. The Graduate School of Political Management taps into experts in both the PR and political arenas. Plus, you’ll graduate prepared for professional advancement in the field.
Other Resources
Public Relations Degree Requirements
Public Relations Courses and Syllabi
Public Relations Faculty
