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PR Program Director and PR Student Co-Author Tactics Article

Posted by: Bryce Cullinane in Public Relations, Larry Parnell, Julia Parmley on Oct 21, 2009

In an ever competitive university market, our Director of The Public Relations Program and current PR student Julia Parmley write that understanding new media and online interactivity are vital to new student recruitment. This, along with other insights appear in their recent article published in the PRSA Journal entitled "Tools of engagement: Universities reaching to the private sector for new perspective and best practices." 

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