In an ever competitive university market, our Director of The Public Relations Program and current PR student Julia Parmley write that understanding new media and online interactivity are vital to new student recruitment. This, along with other insights appear in their recent article published in the PRSA Journal entitled "Tools of engagement: Universities reaching to the private sector for new perspective and best practices."
Emphasizing the importance of relationships and personal branding, this article is a must read for anyone interested in marketing to young people.
You can find the article here.
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