By Don Bates
In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years.
Posted by: GSPM in Mark Penn, GW, GSPM on
Feb 19, 2010
Mark Penn, an influential politico who has been dubbed the "king of polling," announced his plans to gift a portion of his personal collection of polls to establish the Society of Presidential Pollsters within GW's Graduate School of Political Management.
In an interview with The Hatchet from his office in downtown D.C. Friday afternoon, Penn said he plans to donate polls from 1994 to 2000, when he served as the presidential pollster for President Bill Clinton.
Posted by: GSPM in Untagged on
Feb 2, 2010
FOR IMMEDIATE RELEASE
February 2, 2010 |
CONTACT: Colette Beyer
202-994-5174; jcbeyer@gwu.edu |
GSPM PROFESSOR FRANK OVAITT NAMED EXECUTIVE
VICE PRESIDENT OF MAKOVSKY + COMPANY
CEO Emeritus of Institute for Public Relations Will Lead Firm's Efforts to Integrate
Research into PR Practice
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NEW YORK - Frank Ovaitt has joined Makovsky + Company as Executive Vice President, leading the firm's efforts to integrate research into public relations practice.
"I'm incredibly impressed with Frank's philosophy that too many professionals view research and measurement as a report card when it's really a GPS to guide the journey and suggest better ways," said President and CEO Ken Makovsky. "I know of no one better than Frank to help clients figure out how to use research more effectively in today's digital environment." |
Posted by: GSPM in Social Media on
Jan 21, 2010
A survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.
This survey proves exactly what I and the other researchers on the study thought but didn't fully realize before we disseminated our questionnaire -- that the media, both traditional and online, have become as dependent as everyone else, even more so considering their responsibilties, on the Internet and social media, in particular, as key sources for facts, expert comment, professional opinion, story ideas, and more."
Posted by: GSPM in Plouffe, obama, 2008 on
Jan 21, 2010
Political strategist and chief campaign manager for President Barack Obama's 2008 presidential campaign David Plouffe spoke at the Elliott School Tuesday night, discussing how the Democrats could lose in Massachusetts, health care reform, and his new book, "The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory."
Huffington Post White House Correspondent Sam Stein moderated the question-and-answer discussion - hosted by the Graduate School of Political Management and the Progressive Book Club - during which Plouffe, Obama's adviser, took questions from both the in-house and online audience.
