Posted by: Colette Beyer in Untagged on
Sep 30, 2010
By Frank Ovaitt
Two hundred and twenty research and measurement professionals from 33 countries sat together in Barcelona recently and contemplated a problem that has plagued public relations since the first news-clip: the lack of standards for measuring what we do.
Posted by: Colette Beyer in Untagged on
Sep 27, 2010
Survey Shows Major Shift in Use of Social Media by Public Relations/Public Affairs Firms
NEW YORK, NY – Use of social media for public relations and public affairs purposes by U.S. communication consulting firms has jumped12%-15% in the past year, according to the first survey on the subject by PR/PA agency mergers and acquisition consultants, StevensGouldPincus.
Currently, the total percentage of work devoted by communications consulting firms to social media as opposed to traditional media is 30% overall. Next year, the percentage will increase to an average of 42%, with firms over $3 million in revenue increasing to 46%.
Posted by: Colette Beyer in Untagged on
Sep 22, 2010
Dr. Chuck Cushman, Acting Executive Director at GSPM, recently wrote an article on the school's programs in Latin America for the Continuing Higher Education Review, an annual publication by Harvard University.
Cooperative Education in the Andean Countries: A Case Study of International Education Efforts
Since 2001, the Graduate School of Political Management (GSPM) at The George Washington University (GW) has managed a cooperative education program with a network of nine respected universities in South America. This “governance and political management” program serves working professionals in the civil service, political party offices, advocacy groups, non-governmental organizations, labor unions, business leaders, and the press, not unlike working professionals described in UPCEA’s 2009 publication, The New Face of Higher Education: Lifelong Learning Trends. GSPM faculty travel to the region to lead weekend workshops to educate these working professionals in the tools, skills, and strategic management of communication, organization, and advocacy—an education not otherwise available in the region. Over 7,000 students have graduated from the GSPM program since its launch.
Posted by: Colette Beyer in Untagged on
Sep 13, 2010
By Frank Ovaitt
Research providers hate a bad RFP (request for proposal). Unfortunately, bad RFPs are a lot of what they see.
