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Don’t Discount Traditional PR Outreach Just Yet

Posted by: GSPM in The Graduate School of Political Management, PR, political management, new media, Don Bates on Feb 26, 2010

By Don Bates

In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years.

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Pollster Mark Penn to donate collection of presidential polls to GW

Posted by: GSPM in Mark Penn, GW, GSPM on Feb 19, 2010

Mark Penn, an influential politico who has been dubbed the "king of polling," announced his plans to gift a portion of his personal collection of polls to establish the Society of Presidential Pollsters within GW's Graduate School of Political Management.

In an interview with The Hatchet from his office in downtown D.C. Friday afternoon, Penn said he plans to donate polls from 1994 to 2000, when he served as the presidential pollster for President Bill Clinton.

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GSPM Hosts New Media Panel on C-SPAN

Posted by: Bryce Cullinane in Tobin Van Ostern, new media, Julie Germany, Ed Henry, David Almacy, C-SPAN, Bryce Cullinane on Feb 17, 2010


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GSPM In The News

Posted by: Bryce Cullinane in obama, news, Headlines, GSPM, Arterton on Feb 5, 2010

GSPM Hosts Panel on C-Span

 

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GSPM Professor Named Executive VP at Makovsky

Posted by: GSPM in Untagged  on Feb 2, 2010

FOR IMMEDIATE RELEASE
February 2, 2010		 CONTACT: Colette Beyer
202-994-5174; jcbeyer@gwu.edu

GSPM PROFESSOR FRANK OVAITT NAMED EXECUTIVE
VICE PRESIDENT OF MAKOVSKY + COMPANY

CEO Emeritus of Institute for Public Relations Will Lead Firm's Efforts to Integrate
Research into PR Practice

NEW YORK - Frank Ovaitt has joined Makovsky + Company as Executive Vice President, leading the firm's efforts to integrate research into public relations practice.

"I'm incredibly impressed with Frank's philosophy that too many professionals view research and measurement as a report card when it's really a GPS to guide the journey and suggest better ways," said President and CEO Ken Makovsky. "I know of no one better than Frank to help clients figure out how to use research more effectively in today's digital environment."










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